Case " Democratainment” Posted by Bulo'a , 2009-02-03 at 11:07 PM, in Labels: English Article

Neologisme, new word notching do not only have a meaning (of) newly, but bouncing to attend the nya of new transformasi reality and. So term of democratainment and politicotainment start to enrich the contemporary political dictionary. Two term hibrid to portray the political world tendency enter the century ke-21.
The term show to more and more its strength [is] element [of] entertainment amusement in praktik democratize and political process. conventional Political study stir to face the awful change [of] political world and explain the political behavior elite and also process the political participation. How to explain the change " character" political communications [of] elite of political participation and citizen [of] citizen in praktik democratainment and stage politicotainment?
Amusing
When introducing term democratainment, John Hartley ( 1999) meaning to depict the tendency praktik democratize in the middle of growth of media world, specially television, what is commercial becoming. This term is extension for the term of recognized hibrid, namely infotainment and edutainment. In commercial democracy, participate the citizen in the field of public progressively often conducted through media of entertainment amusement commercial institute and compared to public institute.
In the middle of progress of media world, political participation of citizen did not again predominated directly or tatap-muka, but by the instrumentality of entertainment amusement media, especially television. Democratainment is democracy process amusing. Democracy seen as entertainment amusement and at one blow entertainment amusement as media democratize the. People participate in and pass the entertainment amusement. Displace seen as political creator apatisme, media viewed as a important shares from process participate and identify the citizen politics.
Media is part and parcel from praktik democratize this, even still be loaded controversy. Some expert look into that media presenting political opinion and news, accompanied by the increasing of level education, owning effect educate and citizen mobilization politically. But, a lot of again having a notion on the contrary. Media spelled out members do not educate, but only amuse the. Media only give all mind to his at story of human life which superfisial and without deepness. Partly again look into the media only present the " ugly news diet", emphasizing conflict, inkompetensi, corruption, and scandal. its his Short, every thing assumed sensational.
Isn'T it true that society (it) is true butuh of sensation and fantasy
Citizen " remote-control”
In determining attitude and its preferensi politics, citizen become the media consumer. They are free take choice, as according to drama and politics act liked. They free chosen and transfer the channel of media of entertainment amusement of politics took a fancy to. They is referred as by a political communications professor " citizen remote-control" ( remote-control citizen) ( Coleman, 2006 ).
In Indonesia, evocation of citizen remote-control is portrait of evocation of generation pascagolongan, pascaikatan primordial. Generation without stiff identity tying. Generation with the liquid identity, its identity is formed by culture of media pop. He permeate the incoming value floods from various angle, especially through entertainment amusement media. He kill the time of spare time with the entertainment amusement promising eskapisme at once which attend direct into family room. He is " political citizen" in " society look on politics.
New media follow to channel the this political newly satisfying psikopolitik citizen. Technology SMS do not only become the penyambung order the affection or each other convert the idol photo, but for the mobilization of political support. Blog And community virtual in Internet do not only become the ajang gossip, but media of aktualisasi and x'self promotion at one blow coherent forum of political attitude in public space.
Here, border on cyberpornotainment of cyberdemocratainment. Stage of entertainment amusement of pornography and entertainment amusement democratize to attend adjacent in do not arrange it infotainment in illusory world.
" Democratize fans”
Recent democracy is not democratize the populis/kewargaan/kerakyatan in conventional artian. Democratize nowadays is " public democracy of admirer" or " democratize all devotee", or referred as by man of science of media study as " democracy fans". generation of Remote-Control butuh fantasy in berkreasi and participate the. fantasy of idol Figure will required by all fans. Because, with that fantasy is they develop;build the identity and life expectation will be political.
That is why, figure of media fantasy become the political world idol and entertainment amusement. Like all audience in the world of entertainment amusement of butuh idol to be worshiped, society citizen look on even also require the idol in the world of politics to be admired the. Criterion " ideal politician" even also follow to change, when ideology of entertainment amusement force the element of physical and appearance as important factor of citizen fascination which born in culture look on. Here, tidiness politics more and more to remove the statesman quality. visual Retorika Image defeat the realita aktual.
Democratainment And politicotainment indicate that the democracy and politics needn't attend all hollow in public space.
When political world enter in cultural logic of pop, politician figure ( public functionary candidate) even also construction so that become like figure of entertainer pop. All politician become the political world and entertainer become the entertainment amusement podium.
Possible that is why, some politician often raise answers to society problem with the answer which only " amusing" society. They diligent to also use the symbolic or retorika slogan to give the guarantee to people that impressing problem is being overcome, even in reality relative minimize the result which have been reached by made policy. Others, they also progressively motivated to make x'self as fantasy figure, like within reason all selebriti of world of entertainment amusement which often play the part of the key figure in drama of fiction or opera soap in television.
If previously process the political involvement of citizen viewed as choice rasional-kognitif, pass the entertainment amusement he is seen as choice emosional-afektif. That is why melodrama element, opera soap, and tragi comedy becoming important shares from genre of business of entertainment amusement very as according to world and politics life which is often depicted impressing " world" what is the full (of) intrigue, conflict, stress, betrayal, victory. and drubbing which do not seldom possible end tragic. So that, emerge the myth needed by leader of expectation or rescuer figure. But, what born the entertainer leaders in political stage selebritisasi.
Question, what political education process pass the democratainment and politicotainment will follow the society mobilization to take choice correct at general election of or he progressively inseminate the political apatisme? Whether/What he will educate or impoverish the citizen politically?
this Question answer still wait the deeper research. Research in a number of developed countries give chapter and verse the consistence that figure of media of entertainment amusement start to take over the traditional political socialization agent. Perhaps as does figure of fantasy of entertainment amusement world, start to become the our political world fantasy figure latterly. Hence democratize all dreamer will be more be compatible , in the middle of society majority which like the illusion and fantasy of image buttonhole of compared to quality of[is the politician.***